Creative Industries Production Management

Course Coordinator   Phil Graham

 

Recommended Prerequisites       

MGMT2107 (Advertising as Communication)

MGMT2106 (Influence & Persuasion)

Preferably MGMT3300 (Advertising, PR & Corp Identity)

 

Rationale       

Modern businesses increasingly rely on the use of creative resources for marketing, advertising, training, etc. Business managers involved in the production, distribution, and use of such media content need to be able to appreciate, understand, and often manage multimedia production processes. Theories informing the production and assessment of media content; applied knowledge of pre production, production and post production; legal; commercial; and inter-professional communication are examined in the context of a creative industries environment: The Australian Creative Resources Archive.

 

Objectives

This course will make students knowledgeable about the cultural production process, including the management of logistics, aesthetics and creativity in media based creative industries, and an overview of the global economic context within which the creative industries operate. Students will get hands on experience using broadcast quality materials and editing/post production technology accessible from the Australian Cultural Resources Archive.

 

Specific Learning Objectives

 

1.      Develop critical and practical skills and knowledge in respect of CI production processes.

2.      Develop critical skills in the assessment of audiovisual texts for use in business.

3.      Understand the production processes from applied and theoretical perspectives.

4.      Learn to produce, using raw materials from ACRA, appropriate basic audiovisual texts for specific business uses.

5.      Learn to be self-critical of those texts once produced.

6.      Understand the role of multimedia texts in relation to org culture and culture in general

7.      Learn medium-specific literacies

8.      Further develop theoretical and analytical skills developed in MGMT3300 (Advertising, PR & Corp Identity), MGMT2107 (Advertising as Communication), and MGMT2106 (Influence & Persuasion)

 

Graduate Attributes

 

Understanding ethics, culture and society, global business context, cultural literacy, technological literacy, practical skills, in-depth knowledge in the field.

  

Assessment

Assessment is project-based and oriented towards developing a creative portfolio.

Assignment 1    Image project                    30%

Assignment 2    Sound project                    30%

Assignment 3    Sound and image project      40%

 

Course outline

1                    Course overview

Part A – The Basics

2                    About the media and media economics

3                    Aesthetics, culture, composition, and multimedia ‘texts’

4                    Assessment and critique of multimedia texts for business use

Part B – Production Logistics

5                    Pre production

6                    Production

7                    Post production

8                    Acoustics and psychoacoustics

9                    Combining visual, audio, and written texts

Part C – Business Logistics

10                Budgets, time, and quality

11                Communication and inter-professional communication

12                Media and copyright law

13                Publishing, distribution and creative industries business models